Clubhouse is fuelling influencers, but not everyone

NOTE: I’m going to tell you how to gain traction on Clubhouse but first… a little intro.

Unless you’ve been staying off social, by now you’ve seen some people talking about this new social media platform.

What Clubhouse is — For newbies

Clubhouse is kind of like a call-in radio station anyone can create a show on. You can invite people to ‘the stage’ where they can contribute to the conversation, or you can sit and listen.

It’s disadvantage here is that these conversations had by a handful of speakers and listeners are not recorded anywhere. There’s no web page to share the conversations and you require an iPhone to join.

Why is Clubhouse gaining traction so quickly?

Teleconferences, call-in radio shows and similar formats are FAR from new. However, Clubhouse brings a more interactive and fun approach to things. Its easy to get started and right now influencers are enjoying spending long hours getting to know their tribe in real-time.

I’m seeing some amazing examples of humanity on the platform. People are sharing their hard-knock stories. Their startup pains and their current wins. They’re getting real with people like they normally wouldn’t do on a pre-recorded podcast, FB Live video or Instagram vid.

They’re letting their audience and their close contacts speak — while giving others an inside view. It’s pretty amazing really.

The content is good enough that a lot of non-influencer types are spending a LOT of time listening. Those folks in that realm have to be careful because no amount of knowledge replaces inaction on the road to success.

Here’s some tips if you want to grow your following:

You’re more likely to be invited to the virtual panel/stage if you know the speakers or have their contact info in your phone.

So far the profile bit is a place where influencers are taking the time to brag about themselves as much as possible. How much dough they’ve made, how many accomplishments they’ve created, what their business does and the real pros include an offer. Can be as simple as “DM Me on Instagram for X bonus” or “text me at # for something”

Joining smaller rooms where there are less speakers and friends of speakers. The speakers in those groups are more likely to invite others to the stage to give feedback, share experiences. When that happens — and you give great advice or come across as an influencer yourself — you’ll find others in that group start following you.

You get more invites by hosting your own rooms and having people join them and speak. The more you get joining your channels, the more Clubhouse sees you as an influencer.

Should you be on Clubhouse?

If you have an existing audience you want to connect with on a real level, you absolutely should be.

If you have influencers you wish you could hear talk about real life in an unscripted, real and tangible way, you probably should hop on (if you get an invite).

If you aren’t planning on being an influencer — and already know the steps you need to take in your life, business or career. If you already have the industry contacts and knowledge you need and really just need to take action? You should absolutely NOT be on Clubhouse.

It’s far too easy to be one of those folks who listens to the Gary Vee’s, Brian Tracy’s & Tony Robbins types of the world and never actually take action on what you’ve learned… you should steer clear. It’s just going to be another time suck that holds you back.

~ Dan Deyette